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On-page optimization refers to the process of optimizing individual web pages to improve their visibility and relevance. This includes optimizing meta tags, headings, and content structure, as well as ensuring the website has a user-friendly design, fast loading speed, and mobile responsiveness. On-page optimization helps search engines understand the website's content better and provides a positive user experience. Link building is another vital aspect of SEO. It involves acquiring high-quality, authoritative backlinks from other websites to improve a website's credibility and visibility. When reputable websites link to a particular site, search engines consider it a vote of confidence, which can positively impact the website's search rankings. However, it's crucial to focus on acquiring natural and relevant links from reputable sources, as spammy or low-quality links can have a negative impact on SEO efforts.

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